Walk West
Greg Lamm is an accomplished technology executive currently serving as Chief Technology Officer at Walk West and Principal Advisor at FractionalTalent. With extensive experience in information technology leadership, Greg has held key positions including Vice President of Information Technology at Syneos Health, where over $100M of under-reported revenue was unlocked through custom revenue management solutions. Notable achievements also include enhancing ecommerce at Second Nature, resulting in a 70% increase in conversion rates, and implementing a subscription platform at AICPA that managed over $200M in revenue. Greg’s prior roles include significant contributions to Bioventus and Connexion Technologies, focusing on sales and marketing innovations. An alumnus of the University of North Carolina at Chapel Hill, Greg holds a BA in Political Science and Broadcast Communication.
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Walk West
Walk West is a modern, integrated marketing agency that helps brands stand out while resonating with their targeted audiences. Our team of industry transplants, subject-matter experts, and real-life humans works daily to deliver award-winning and thought-provoking brand, web, digital, and campaign experiences - in a way that blends real-world insights with effective creative strategy. For almost 20 years, we’ve served multiple brands across North Carolina and the United States, including State Employees' Credit Union, the NC State Fair, Lenovo, Toshiba, Wasabi, Discover Durham, the North Carolina Football Club, Josh Cellars, Redemption Whiskey, Bib & Tucker, and more. We’re fiercely ambitious, driven by growth, surprisingly collaborative, and all-around good humans dedicated to making great marketing. To see our work and how we help our partners stand out, visit https://walkwest.com/our-work/ (you can ignore the trophy case at the bottom, but it's pretty long)