Bárbara Calixto

Bárbara Calixto is the current Chief Marketing Officer at Wallbox. Bárbara has previously held positions as the Global VP of Marketing at Cabify and as the Director of Product Marketing at Microsoft. Bárbara has been instrumental in establishing a new category, making the market for HoloLens and connecting real business problems that MR can solve today with Microsoft's vision of the future of computing. As the Surface Sr. Buyer, they led $1B+ Surface & accessories category for Microsoft Store, managing merchandising, product launches, promotional planning and ultimately responsible for delivering 25% of the Consumer sales of Surface for Microsoft. Bárbara has also managed product launch cycles, driving strategy for assortment and coordinating Marketing, Production and Merchandising efforts to enable successful launches.

Bárbara Calixto has an MBA from the University of Michigan - Stephen M. Ross School of Business, a BBA in Business Administration from Universidade de Brasília, and Executive Education in Marketing from Northwestern University - Kellogg School of Management. Bárbara also has Executive Education in Innovation & Growth from The Wharton School.

Bárbara Calixto reports to Enric Asunción, CEO. Bárbara Calixto works with Jaume Ferre - CTO, Francisco Santos - Head of Brand Experience, and Guillermo De Luca - Head of eCommerce Strategy. Some direct reports include Mauricio Troncoso - Head Of Digital Marketing, Alex Trayling - Social Media Manager, and Andrea Ruzicka - Marketing Senior Creative.