Rica Facundo

Rica Facundo is an accomplished managing editor and founder with extensive experience in editorial and strategic roles across various industries. Currently serving as Managing Editor for WARC Asia and a Founder & Chief Story Collector at Rising Sideways, Rica has a strong background in design research from AGENCY (Singapore), where qualitative methods were employed to enhance customer experiences. Previous positions include Lead Cultural Strategist at Iris, Senior Brand Strategist at QUO Global, and Senior Social Media Strategist at Saatchi & Saatchi Singapore, demonstrating a diverse skill set in brand strategy, social media, and content development. Rica is also recognized for contributions to publications such as Rappler and Lifestyle Asia, enhancing insights on lifestyle and the Filipino experience abroad. Rica holds a Bachelor's degree in Mass Communication from Ateneo de Manila University and completed the International Baccalaureate curriculum at International School Manila.