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David Lawlor

Brand Acceleration Director at WaterWipes

David Lawlor has a diverse work experience spanning various industries. David has most recently worked at WaterWipes, starting in 2018. David served as the Brand Acceleration Director, responsible for the delivery and execution of global brand plans and innovation across different media platforms. Prior to this role, David was the Senior Global Brand Development Manager in the same company. David played a key role in leading the Global Brand Team and implementing brand strategies to drive business growth. Before joining WaterWipes, David worked at Coca-Cola Hellenic Bottling Company as the Channel Marketing Manager from 2017 to 2018, where they led the strategic direction and activation of brands in licensed and AFH channels. In 2010, David was the Country Marketing Manager for N America at LINWOODS HEALTH FOODS, managing the brand in the US market and building commercial relationships with major retailers. David also worked as a Marketing Executive at LINWOODS HEALTH FOODS, handling marketing activities across the UK, Europe, and the USA. David started their career at Inform Communications as an Account Executive, managing client portfolios and developing effective communication strategies. David also worked at McCabes Beers, Wines, and Spirits as a Brand Developer, where they worked with global brands and executed promotional activities.

David Lawlor's education history includes a Mini MBA in Brand Management from Marketing Week in 2022. David also holds a Master's Degree in Communications, Advertising, PR with Marketing Specialism from Ulster University, obtained between 2005 and 2006. In addition, they have a Bachelor's Degree in Politics from Ulster University, completed from 2001 to 2004. David Lawlor has also obtained several certifications, including the CIM Level 6 Award in Mastering Metrics from CIM | The Chartered Institute of Marketing in February 2016, and CIM Level 6 Awards in Digital Strategy and Strategic Marketing from the Chartered Institute of Marketing in 2016.

Location

Dublin, Ireland

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WaterWipes

WaterWipes is an exciting entrepreneurial company, enjoying huge growth. Our values of Be Brave, Be Excellent, and Be Respectful are the principles and beliefs that drive all our behaviors and actions. At the heart of the business is a story of an Irish dad, Edward McCloskey, shocked by the vast array of chemicals in baby wipes. Determined to find a solution for the sensitive skin of his daughter, he went about developing a wipe pure enough to replace cotton wool and water. His solution, WaterWipes, is now a recommended brand by dermatologists, midwives and doctors, even for premature babies’ sensitive skin. Every day, parents around the world are discovering the benefits of our gentle and safe WaterWipes for their baby’s skin, we hope you like them too. We've come a long way in the past seven years, but we still act with the same entrepreneurial spirit and determination to find a better way. With our headquarters in Drogheda, Ireland and regional offices in US, Singapore and Netherlands, we are now a global business, selling the World's Purest Baby Wipes in over 56 countries. We are proud to have over 250 talented people working together to bring our products to more and more parents in every corner of the globe. Our business is built on innovation, and developing new product ideas is what drives us forward. We have great ambitions to expand our range by using our unique water technology and process to create new products that clean and care for what is most precious to our consumers, using as few ingredients as possible. Also in 2020 he have been recognised as a Great Place To Work and for 2 years in the row we have been awarded the Deloitte Best Managed Company award.


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Headquarters

Drogheda, Ireland

Employees

201-500

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