Chris Mathieu

Chris Mathieu currently serves as the Senior Director of US Brand Partnerships for the Midwest at Wattpad, a role that focuses on enhancing brand narratives through custom campaigns for a primarily Gen Z audience. Prior experience includes directing branded partnerships at Smosh, overseeing entertainment efforts from ideation to execution, and managing similar responsibilities at DEFY Media. Earlier roles involved managing major sponsorships and marketing initiatives for OmniForce, as well as providing exclusive guest experiences at NBCUniversal. Chris Mathieu holds a BBA in Marketing from James Madison University, earned in 2001.