Wavemaker
Joe McMahon is an accomplished professional in the gaming and esports marketing sector, currently serving as Associate Director of Gaming & Esports at Wavemaker since September 2021. In this role, Joe focuses on identifying impactful marketing opportunities within esports and gaming, working across various client accounts. Previously, Joe held corporate partnership roles at Evil Geniuses and Immortals Gaming Club, where creative, solutions-based partnerships were developed for brands in the esports community. Earlier experience includes managing corporate accounts for the Allen Americans Professional Hockey Club and overseeing sponsorship negotiations for professional boxer Mike Lee. Joe has a Bachelor's degree in Journalism from The University of Texas at Austin.
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Wavemaker
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Wavemaker Global Limited (“Wavemaker”), is a global media investment business and is a part of GroupM Worldwide, Inc.