Tooba Khalid

Tooba Khalid is a seasoned marketing professional with extensive experience in programmatic strategy and campaign management across various roles in the digital marketing sector. Currently serving as Programmatic and Display Manager at Wavemaker, Tooba has successfully led campaign strategies and delivered actionable insights that enhance client performance. Previous experience includes roles as an Account Executive at dentsu international, where Tooba managed client campaigns and finance, and as a Marketing Executive at COMPARE THE AIRPORT PARKING and iOPTIME Pvt Ltd, focusing on marketing research, PPC campaigns, and product developments. Tooba also held positions as a Student Ambassador at the University of Bradford and an Account Executive at XDYNAMIX MEDIA COMMUNICATIONS, showcasing strong interpersonal, communication, and project management skills. Educational credentials include a Master's degree in International Strategic Marketing from the University of Bradford and a Bachelor's degree in Communication and Media Studies from Fatima Jinnah Women University Rawalpindi.