Zara Waheed

Zara Waheed is a skilled professional with extensive experience in business analytics, data analysis, and consulting. Currently serving as a Senior Associate in Business Analytics and Measurement at Wavemaker, Zara utilizes Python, SQL, and Excel to enhance digital marketing campaigns, achieving a notable 25% increase in conversion rates through customer segmentation and A/B testing. Previously, Zara worked as an Energy Consultant Analyst at FB Integrated Solutions, enhancing lead generation by 20% through targeted campaigns and Salesforce tracking. Earlier roles include Research Analyst at Floating Point Group, Research Assistant and Statistical Consultant at Boston University, and Account Executive positions at Eikon7 and KeepTruckin. Zara began a career in advisory with an internship at KPMG in Pakistan while holding degrees from Boston University in Statistical Practice and National University of Sciences and Technology (NUST).