Wawa
Michele Hoban is a marketing professional with diverse experience in social media and brand partnerships, currently serving as the Social Media Lead in Brand Marketing at Wawa, Inc. since July 2023. Prior to this role, Michele held positions at Comcast, including Senior Specialist and Specialist in Xfinity Brand Partnerships & Activations, where responsibilities included developing social strategies, leading influencer programs, and managing campaign execution. Earlier experience includes positions at CMI Media Group as a Media Planner, Tower Health as a Marketing Coordinator, and roles in student advertising and marketing. Michele earned a Bachelor's degree in Marketing from West Chester University of Pennsylvania in 2018.
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Wawa
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Wawa's namesake is a Native American word for the Canada Goose in flight, which is also incorporated into the company's logo. Wawa owns and operates convenience stores and gasoline stations in Pennsylvania, New Jersey, Delaware, Maryland, and Virginia. These stores offer a fresh food selection under the Wawa brand including deli products, wraps, breakfast sandwiches, bakery products, fresh produce, and dairy products. The first Wawa store opened in April 1964 in Folsom, Pennsylvania.