WAYB
Laura Sauls possesses extensive experience in marketing and sales across various roles and organizations. Currently serving as Sr. Director of Marketing and Sales at WAYB, Laura oversees sales, marketing, branding, social impact, and customer experience strategies. Previous positions include Director of Brand Adventure at Scout MKT, Senior Account Director at Wilderton LLC, and VP of Marketing at Aloe Gloe and Boxed Water is Better. Laura played a key role in launching and establishing the US market for Little Miracles and was instrumental in the growth of ZICO Beverages from $10 million to over $70 million in revenue before its acquisition by The Coca-Cola Company. Educational background includes a Bachelor of Science in Business Administration with a focus on Marketing from Saint Louis University.
WAYB
WAYB’s mission is to raise the bar on kids’ products that are safer, healthier, and responsibly-made. Our founders bring their expertise making some of the world's best outdoor gear to the family travel and baby gear industry. We reinvent products to make them better for parents, kids, and the planet. Way better. WAYB was started help parents get out in the world, without compromising on beautiful design or sustainable materials. Our first product, the Pico travel car seat, was born when we noticed parents lugging bulky car seats through airports. By using innovative design and aerospace-grade aluminum, we created a super strong, ultralight travel seat that’s as easy on parents as it is on the earth. For the WAYB team, it’s all about building a company that's led by core values, and creating a “COULD WE” culture that disrupts the status quo. Learn more about who we are at wayb.com