WD-40 Company
Erin Bala has a diverse background in marketing, brand management, and innovation. Erin has held various roles at WD-40 Company, starting from Assistant Brand Manager to VP, US Marketing & Americas Innovation. Prior to WD-40, Erin worked as Inside Sales & Marketing Manager at San Diego Fluid System Technologies and served as Public Relations Chair at La Jolla New Generations Rotary Club. Erin holds a Master of Science in Executive Leadership from the University of San Diego and a Bachelor of Science in Integrated Marketing Communications, Political Science, and Spanish from San Diego State University. Erin is currently enrolled in the IRG Humanized Growth Leadership Program at the Institute for Real Growth.
WD-40 Company
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Founded in San Diego, California U.S.A. in 1953, WD-40 Company is a publicly traded, global sales and marketing company. The blue and yellow can with the little red top and yellow “shield” carries with it positive brand equity - the brand is memorable, easily recognizable and known for its superiority in quality and reliability to end users across 62 unique channels of trade in more than 176 countries. Our maintenance products currently make up ~90% of net sales and homecare and cleaning products ~10%. WD-40 Company's corporate headquarters and Corporate Brand Support Center are located in San Diego. Our ~500 highly engaged tribe members in our 15 offices throughout the world are caretakers of our brands and innovators of our future. Our “Why” We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. Our “How” We create positive lasting memories by cultivating a tribal culture of learning and teaching which produces a highly engaged workforce who live our company’s values every day. Our “What” Our mission is to deliver unique, high value and easy-to-use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.