WD-40 Company
Greg Kershaw has a diverse work experience, starting with their current position as the Vice President of Global Digital Strategy & Consumer Experience at WD-40 Company since August 2023. Prior to this role, they served as the Director of Brand Experience & Engagement at the same company for two years. Before joining WD-40, Greg worked as the Director of Digital & E-Commerce Marketing (Americas) for two years and as the Manager of Digital Marketing - Social Media for three years at the same company. Greg also served on the Board of Directors at C.A.R.E.S. since March 2017 and as the Chairman of the Board of Directors at Fred Finch Youth Center since May 2015. Earlier in their career, they worked at Nuffer, Smith, Tucker Public Relations as a Senior Account Executive for four years, an Account Executive for two years, and an Account Coordinator for three years.
Greg Kershaw has a diverse education history. Greg obtained a Master of Science (M.S.) degree in Executive Leadership from the University of San Diego - Knauss School of Business, where they studied from 2019 to 2021. In 2021, they also completed the brandgym Mastering Brand Growth Program, although they did not receive a specific degree or field of study from this program.
Earlier in their education, Greg attended San Diego State University from 2003 to 2007 and earned a Bachelor of Arts (B.A.) degree in Public Relations & Political Science. Moving on to certifications, they obtained an Advanced Social Media Analytics certification from Shareablee, Inc in March 2017. In January 2012, they received a Community Management Certificate from the Word of Mouth Marketing Association. Additionally, they obtained a Professional Certificate in Digital Media from San Diego State University in May 2011.
Greg's commitment to their professional growth is evident as they participated in the IRG Humanized Growth Leadership Program in 2022 at the Institute for Real Growth.
WD-40 Company
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Founded in San Diego, California U.S.A. in 1953, WD-40 Company is a publicly traded, global sales and marketing company. The blue and yellow can with the little red top and yellow “shield” carries with it positive brand equity - the brand is memorable, easily recognizable and known for its superiority in quality and reliability to end users across 62 unique channels of trade in more than 176 countries. Our maintenance products currently make up ~90% of net sales and homecare and cleaning products ~10%. WD-40 Company's corporate headquarters and Corporate Brand Support Center are located in San Diego. Our ~500 highly engaged tribe members in our 15 offices throughout the world are caretakers of our brands and innovators of our future. Our “Why” We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. Our “How” We create positive lasting memories by cultivating a tribal culture of learning and teaching which produces a highly engaged workforce who live our company’s values every day. Our “What” Our mission is to deliver unique, high value and easy-to-use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.