Melissa Santiago

Melissa Santiago is an accomplished marketing professional with extensive experience in account management and integrated marketing programs across various industries. Currently serving as Group Account Director at We Are Alexander, Melissa has effectively progressed from Account Supervisor to Senior Account Director, managing national programs and partnerships for major brands such as Dr Pepper. Prior roles include Brand Manager at Richards/Lerma, Marketing Activation Manager at Hilton, and Brand Coordinator at Helen of Troy, where Melissa contributed to the development and execution of successful marketing strategies and campaigns. An early career included positions at The Laster Group and SRSU Skyline Newspaper, consolidating a strong foundation in client relations, project management, and consumer trend analysis. Melissa holds a BA in Media Advertising with a Minor in Creative Writing from The University of Texas at El Paso.