Gabe Johnson

Gabe Johnson has a diverse and extensive work experience in the advertising industry. ☻ Gabe started their career at Butler, Shine, Stern & Partners as a Copywriter, where they learned the fundamentals of writing headlines and TV scripts. During their time there, they wrote and produced the holiday campaign for RadioShack and developed a documentary-style series to support the company.

Gabe then moved on to Digitas as a Copywriter, where they wrote social and video content for eBay. ☻ Gabe also created agency-wide content that centered around Groundhog Day and hosted a Bill Murray look-alike contest.

At AKQA, Gabe served as an Associate Creative Director and Copywriter. ☻ Gabe was responsible for developing location-specific, user-generated mobile video series for Jordan (NIKE) to launch the Blake Griffin sneaker. ☻ Gabe also played a pivotal role in the launch of the NVIDIA micro-console and led the $10 million NVIDIA gaming account.

In their role as the Creative Director, Copy and Strategy at Fair.com, Gabe led brand strategy and copy for advertising. ☻ Gabe created the first-ever launch campaign, which received recognition as Ad of the Week in Lurzer's Archive. Additionally, they established a media partnership with the QVC app to develop a comedic car giveaway for millennials.

Gabe later pursued freelance opportunities, working with several notable agencies such as Stink, Kettle, Digitas, Hook Studios, Grey, Muh-Tay-Zik | Hof-Fer, Stink Studios, and Eleven Inc. During their freelance tenure, they developed content strategy, wrote copy, and oversaw the development of 12 Apple websites for Kettle. ☻ Gabe also successfully launched a healthcare startup during a pandemic, achieving significant business growth, reducing CAC by 71%, and gaining over 140 press mentions within a span of 10 months.

Most recently, Gabe joined Kettle full-time as the Creative Director of the remote team. ☻ Gabe praised the agency for having the best culture they have ever experienced and highlighted the strong partnership with their main client.

Overall, Gabe Johnson's work experience showcases their expertise in copywriting, content strategy, and brand development, with a proven track record of successful campaigns and partnerships.

Gabe Johnson obtained their B.F.A. in Sculpture from Massachusetts College of Art and Design, where they studied from 1998 to 2002. ☻ Gabe then pursued their M.F.A. in Advertising (Copywriting) from the Academy of Art University, studying from 2007 to 2009.