Pion
Aurélie Genet is an accomplished growth marketing professional with extensive experience across various sectors, including retail, travel, and gaming. Currently serving as Head of Growth - Marketing and Product-led at Pion, Aurélie defines and implements growth strategies to enhance student engagement and retention. As a consultant for On Route 19, Aurélie specializes in sustainable growth tactics for startups and scale-ups, offering expertise in Go To Market plans and retention strategies. Aurélie's previous roles include VP of Product Marketing & Retention at Flo Health Inc., and senior leadership positions at Skyscanner and Oracle, where strategic product marketing and cross-channel engagement were paramount. Additionally, Aurélie is a founding member of Chief, a private network focused on empowering women in leadership roles. Academic qualifications include an Euro MBA in International Marketing & Communication and a Bac+4 in Marketing & Project Management.
Pion
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Formerly Student Beans. Your ticket to next-level growth. Since 2005, we’ve uniquely built our expertise to help brands better understand, engage and grow loyalty with students, Gen Z, and other strategic consumer groups. We combine insights, advertising and verification across a range of strategic consumer groups to accelerate your growth on campus, in-store and online. Understand, engage and grow with a single partner. You’re in good company. We’re trusted by over 1,000 brands in more than 100 countries.