Kinga Potrzebowski

Director, Social Media And Influencer Strategy at Weber Shandwick

Kinga Potrzebowski is a seasoned professional in social media and influencer strategy, currently serving as Director at Weber Shandwick since February 2025. Prior experience includes roles as Senior Social and Content Strategist at INNOCEAN Worldwide Canada from May 2017 to January 2025, where Kinga launched Hyundai Canada's TikTok and led notable brand campaigns. Previous positions encompass Senior Community Manager and Community Manager at INNOCEAN Worldwide, as well as Account Supervisor at J. Walter Thompson and FUSE Marketing Group, focusing on digital strategies and campaign execution. Kinga has also judged advertising competitions and possesses a Bachelor of Arts in History and Political Science from the University of Toronto, a Post-Graduate degree in Marketing Management from Humber College, and training in Comedy Writing from Second City Training Centre.

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Weber Shandwick

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Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world.


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