Webjar
Mara Lazaridou has a diverse work experience that spans across multiple industries. Mara currently works as an Account Director / Clients & Strategy at Webjar since April 2023. Prior to this, they worked at ELTA Courier from July 2020 to April 2023 as a Digital Marketing & Social Media specialist, where they developed innovative strategies, managed digital marketing campaigns, and implemented digital transformation initiatives.
From November 2015 to January 2021, Mara worked as a Digital Marketing Manager at Digital Marketing. In this role, they built and executed campaign strategies, managed social media channels, and interacted with customers to respond to messages and comments.
Before that, they served as a Customer Success Manager at Pobuca from January 2019 to July 2020, where they developed and monitored CRM/Loyalty plans and schemes for major clients. Mara also worked at QIVOS from March 2016 to January 2019 as a Content & Social Media Specialist, where they designed and implemented CRM & Loyalty mechanisms, created marketing campaigns, and managed social media communities for clients.
Mara's earlier experience includes roles at Proximity ZZ.DOT Greece as a quality systems overseer and a public relations, advertising & product promoter for major clients like BMW and Coca-Cola. Mara also worked as a seasonal employee at Hellenic Statistical Authority (ELSTAT) and as a private employee at knock knock.
Mara Lazaridou's education history is as follows:
- Mara completed their Master of Business Administration (MBA) at Elliniko Anoikto Panepistimio, starting in 2021.
- In 2018, they attended Hellenic American University and obtained a HAUCertificate in Digital Marketing, specializing in Content Marketing.
- In the same year, they also completed a Growth Hacking Marketing Training Course at Hellenic American University.
- From 2015 to 2016, Mara Lazaridou obtained a Professional Diploma in Digital Marketing & Social Media from Athens University of Economics and Business.
- In 2009, they received a Bachelor's degree from the University of Piraeus, majoring in Financial and Statistics in the Department of Statistics and Insurance Science.
- Prior to their higher education, they attended the 1st High School of Vrilissia from 2004 to 2009.
Additionally, Mara Lazaridou has obtained several certifications, including:
- Content Marketing from Hellenic American Union in October 2018.
- Growth Hacking from Hellenic American Union in March 2018.
- Mobile Advertising from Google, Social Marketing Tools in February 2016.
- DigiMa-Certificate in Digital Marketing and Social Media from DigiMa - Athens University of Economics and Business in January 2016.
- HTML & CSS from Code it Like a Girl in January 2016.
- ECPE- Certification of Proficiency in English from Hellenic American Union in December 2015.
- Mara also has a certification in Fundamentals & Search Advertising from Google, but the specific month and year of acquisition are not provided.
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Webjar
A young agile agency concerned with affecting consumer, client and social attitudes in order to positively impact client business. Born out of a digital generation we understand how creative ideas travel into the physical world and back. We believe there is no one size fits all and embrace consumer led empathy to drive relevance and growth across audience segments. Entrepreneurial at heart in a rapidly changing environment, rather than simply rest upon analysis and strategy we test creative intuition and harness the power of integrated services and social interaction. A modern mix of disciplines and individual thinkers from traditional advertising to ecommerce operatives, living social avatars, media challengers, journalists, content creators and businessmen, all believe anything you set your compass to is reachable. Moving beyond reach and efficiency, we’re embracing attention, relevance and bottom line results.
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