WebMD Ignite
Mike Poston serves as the Media Director at SOLVE(D), an IPG Health company, since 2023, combining data science, technology, and consulting to deliver omnichannel brand experiences. Prior to this role, Poston was the Director of Programmatic Media at Syneos Health from 2020 to 2023, where responsibilities included building advanced programmatic technology and managing clinical trial patient recruitment efforts. Previously, Poston worked as an Executive Programmatic Consultant at ForwardPMX and held leadership positions at AdPrime and Achieve IT Online, focusing on digital advertising and product marketing. Poston’s career began at YP.com, where significant contributions included enhancing subscription retention and developing monetization strategies. Poston holds an MBA in Quantitative Methods and a Bachelor’s degree in Engineering from Vanderbilt University.
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WebMD Ignite
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WebMD Ignite is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all stages of their journey, from Discovery to Recovery. Our comprehensive experience and unprecedented reach generates measurable results within the industry. By applying data and analytics at scale, we engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients.