Webtrends Optimize
Yasmin Scott-Gray is an experienced marketing professional currently serving as a Marketing Executive at Webtrends Optimize since September 2022. Previous roles include Content Writer at Virtual First, Social Media, Marketing and PR Executive at Harrod Sport, and Reporter for Concrete - UEA's Official Student Newspaper. Yasmin demonstrated proficiency in managing social media channels and engaging with audiences while at Harrod Sport. Additionally, Yasmin has experience as a Historic Property Steward at English Heritage, enhancing customer service skills through direct interactions with visitors. Yasmin's early career includes roles as a Radio Broadcaster at Livewire and Customer Service Staff at The Henry Moore Foundation. Yasmin holds a Master's degree in Broadcast Journalism and a Bachelor's degree in Society, Culture and Media, both from the University of East Anglia.
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Webtrends Optimize
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Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools. With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.