Lauren Steffany

Lauren Steffany is a seasoned marketing professional currently serving as the Director of Lifestyle & Field Marketing at Weedmaps since October 2024. Previously, Lauren held the position of Director of Marketing at botanica, where responsibilities included spearheading marketing initiatives and launching new states for the brand. Prior experiences include serving as Director of Field Marketing at Kings Garden Inc., where Lauren created cohesive retail strategies and led a team, and as California Field Market Manager at PAX Labs, Inc., responsible for executing a comprehensive field marketing calendar. Early career roles at Mercedes Benz Commercial Vehicles and Mosaic North America involved product representation and field marketing management across various beverage brands. Lauren earned a Bachelor’s degree in Communication from Marymount Manhattan College.