Weekday
Victoria Fromholtz is an experienced project lead and manager with a strong background in global brand and marketing, currently working at Weekday since May 2022. Previous roles include project manager at Hedvig, where responsibilities encompassed content management across various platforms, and project coordinator at Henrietta Fromholtz AB, supporting influencer collaborations. Victoria has also held positions such as production manager at Academic Work, project and production manager at A World Beneath, and various roles in sales and event organization. Victoria holds a Bachelor's degree in Media and Communication with a focus on Marketing from Jönköping University and has pursued additional coursework at Santa Barbara City College.
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Weekday
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Weekday is a street fashion brand for and by the creative generation. Driven by creativity, we are dedicated to encouraging self-expression and self-confidence. Weekday offers a unique retail experience, both online and in-store, along with our inspirational women’s and men’s assortment, we offer carefully curated limited editions, artist & designer collaborations, and other creative initiatives. Weekday is part of the H&M group – one of the biggest fashion and design companies in the world, where many unique brands offer endless career opportunities. Find out more about the H&M group: http://about.hm.com/en/career.html