Christian Sarginson

Marketing Manager - Weetabix Portfolio at Weetabix

Christian Sarginson is a seasoned marketing professional with extensive experience in brand management and marketing strategy. Currently, as Marketing Manager for Weetabix Portfolio at Weetabix since January 2022, Christian leads the planning and development of marketing activities for a diverse range of brands, including Weetabix Flavours and Oatibix, while overseeing new product development. Prior to this role, Christian served at Global Brands Limited from April 2015 to January 2022, holding titles such as Brand Controller and Senior Brand Manager, focusing on high energy brands and managing the Hooch brand. Earlier experience includes various roles at Molson Coors Brewing (UK) Ltd from May 2008 to April 2015, where responsibilities included brand management and shopper marketing for the Carling brand. Christian holds a Bachelor of Engineering (BEng) degree in Chemical Engineering from The University of Manchester, completed in 2007.

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Weetabix

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We are Weetabix. Home to the UK’s favourite breakfast cereal and muesli (Alpen), and a brilliant Drinks business. Our purpose is to help people live better lives by providing better breakfasts. We’re leading the cereal market with world class innovation, we win awards. And trophies. We created a whole new breakfast category with our Weetabix On the Go Drinks. Oh.., we also make Weetabix Minis, Weetos, Oatibix, Ready Brek, Alpen bars, and more. Bet you didn’t know that before. You do now. With all of this, we win with our customers. Home for us is in the beautiful Northamptonshire countryside, we’re less than an hour from London and Birmingham. Agile working means we can be based anywhere and get the job done. We export to over 80 countries and we’ve got businesses in other locations around the globe too. We’re ambitious. And it’s all because we give our people the freedom and support to make the big decisions. It’s what we call The Weetabix Difference, and it’ll make all the difference to your career. A family owned business until 2003, Weetabix Food Company is now a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri. Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories. Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)


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