Weetabix
Lou Vickers currently serves as Head of Brand at Weetabix, a position held since August 2023. Prior to this role, Vickers was Marketing Controller for the Desserts category at Premier Foods from January 2021 to August 2023, focusing on brands such as Ambrosia and Angel Delight. Vickers’ extensive experience at Associated British Foods plc spanned from 1998 to 2020, including roles such as Head of Brand and Communication for The Silver Spoon Company, where significant achievements included increasing market share for Allinson's bread flour and launching the Truvia brand in the UK. Vickers’ earlier positions at The Silver Spoon Company involved leading various marketing and brand initiatives, demonstrating a strong track record in brand management, product development, and strategic marketing. Vickers holds a Bachelor of Science degree in Marketing from Lancaster University.
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Weetabix
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We are Weetabix. Home to the UK’s favourite breakfast cereal and muesli (Alpen), and a brilliant Drinks business. Our purpose is to help people live better lives by providing better breakfasts. We’re leading the cereal market with world class innovation, we win awards. And trophies. We created a whole new breakfast category with our Weetabix On the Go Drinks. Oh.., we also make Weetabix Minis, Weetos, Oatibix, Ready Brek, Alpen bars, and more. Bet you didn’t know that before. You do now. With all of this, we win with our customers. Home for us is in the beautiful Northamptonshire countryside, we’re less than an hour from London and Birmingham. Agile working means we can be based anywhere and get the job done. We export to over 80 countries and we’ve got businesses in other locations around the globe too. We’re ambitious. And it’s all because we give our people the freedom and support to make the big decisions. It’s what we call The Weetabix Difference, and it’ll make all the difference to your career. A family owned business until 2003, Weetabix Food Company is now a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri. Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories. Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)