Weibo Corp
Yichun Cai is an experienced marketing professional with a strong background in the media and entertainment industry. Currently serving as a Product Marketing Manager at Weibo Corporation since August 2020, Yichun previously held the role of Marketing Manager at 爱奇艺 from August 2019 to July 2020, focusing on content marketing. Yichun's earlier positions include Marketing Manager at 北京大神圈文化科技有限公司 (August 2016 - July 2019) and various roles at Metro Radio, including Marketing Specialist and Program Planner from April 2015 to August 2016. Yichun began a career in marketing with internships at Viacom International Media Networks and 環球唱片 in 2014 and 2013, respectively. Yichun holds a Bachelor's degree in Music Business Management from the Communication University of China, completed in 2015.
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Weibo Corp
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Weibo Corporation is a social media platform for people to create, distribute and discover Chinese-language content. The Company provides ways for people and organizations to publicly express themselves in real time, interact with others on a global platform and stay connected with the world. It operates in two segments: advertising and marketing services and other services. It offers self-expression products that enable its users to express themselves on its platform; social products to promote social interaction between users on its platform; discovery products to help users discover content on its platform, and notifications to notify users on Weibo account activities through short message service (SMS) or push notification on their device. It offers advertising and marketing solutions to enable its customers to promote their brands and conduct marketing activities. It offers its platform partners with tools and application programming interfaces (APIs).