Marybeth Fottler

Marybeth Fottler serves as the Vice President of Integrated Marketing Strategy at Welldoc since April 2021, where efforts focus on driving growth marketing transformation and enhancing engagement through data-driven, multichannel strategies. Previously, as Sr. Director of Global Digital Marketing Strategy at Candela Medical, Marybeth achieved significant increases in sales-qualified leads and marketing-qualified leads while migrating the B2B e-commerce platform to Shopify Plus. At Life Fitness, Marybeth built a digital marketing center of excellence and significantly increased lead generation, and in earlier roles at Cybex International, played a crucial role in transforming the brand and driving revenue growth. Marybeth holds a BA in Communications from the University of Massachusetts Amherst and an MBA in Marketing from the New York Institute of Technology.