Wells Enterprises
James W. Reynolds possesses extensive experience in marketing and research & development, currently serving as Sr Vice President of Marketing and Research & Development at Wells Enterprises, Inc. since 2002. Previously, James held the position of Marketing Director at General Mills from 1996 to 2002, overseeing profit and loss, business strategy, and marketing initiatives for brands in both the US and UK. A brief tenure at IBM began as a Marketing Manager before being promoted to Worldwide Brand Manager for personal communications products. James also worked at Procter & Gamble from 1988 to 1995, where significant achievements were made with leading brands such as Tide and Dawn. Prior to entering the corporate sector, James served as a Lieutenant in the US Navy, specializing as a nuclear engineer and qualified submarine officer. James holds a Bachelor of Science degree in Engineering Physics from the University of Colorado Boulder.
Wells Enterprises
Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature! Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States. Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.