Hwang Ji Ah is a dedicated marketing professional currently serving as a Client Executive at Purple, an Integrated Design & Marketing Agency, since August 2023. Previously, Hwang worked as a Content Marketing Associate at Tripadvisor, where responsibilities included conducting SEO research, creating travel content, and leading content creation for the 'Dream Travel' franchise. Hwang's experience also includes a Marketing and Advocacy Intern role at NVPC, focusing on branding campaigns and content creation, as well as a Business Analytics Intern position at Crystal Jade Culinary Concepts, where data visualization was a key responsibility. Hwang began a career in content writing at Daily Vanity Pte Ltd, delivering tailored writing on beauty topics. Hwang earned a Bachelor of Business Administration from Singapore Management University and previously studied at Singapore Polytechnic.
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WEPURPLE - Integrated Design & Marketing Agency
WEPURPLE is the integrated design and marketing agency group with a vision to be the ultimate business partner for brands looking to thrive in the complex global consumer landscape. WEPURPLE’s services span Retail & Interior Design, Graphic & Packaging Design, Digital Design & Development, and PR & Communications. Its Purplers - based out of Singapore, Hong Kong, Mexico City, France, Cape Town and UK - work with some of the biggest names in luxury, FMCG, retail, travel and F&B, executing campaigns and experiences across global channels, both physical and online.