Yaned Reyes

Yaned Reyes is currently serving as Board Director for the Wescom Foundation and Manager of Branch Operations at Wescom Financial since October 2023. Prior experience includes a role as Territory Sales Manager at Heartland, where Yaned managed a multi-state B2B territory and exceeded revenue targets by 18% within 90 days. Yaned's extensive background at Wells Fargo spanned over 15 years, holding several vice presidential positions, including Senior Business Execution Consultant, where Yaned led significant enterprise initiatives such as a $14B+ PPP deployment. Yaned also supported multiple branches in achieving sales goals and facilitated talent development across regions. Earlier experience includes leading a youth program at Long Beach Health Department, focusing on philanthropic fund acquisition. Yaned's educational background is from Long Beach City College.