Heather Richardson

Heather Richardson is the Vice President for Strategic Communications and Marketing at West Virginia University since February 2015, holding various roles including Assistant Dean for Strategic Communications at the John Chambers College of Business and Economics and Interim Vice President for Strategic Communications and Marketing. Key achievements include directing WVU's inaugural Day of Giving campaign that raised $3 million, implementing a communication strategy that improved student payment rates significantly, and enhancing admissions marketing leading to record attendance at open house events. Richardson has experience as an adjunct professor, teaching courses in strategic communication and energy land management, and a substantial background in media relations, having written over 150 news releases and leading efforts that garnered national attention. Previous positions include Corporate Communications Specialist at CONSOL Energy Inc. and Senior Consultant at Ann Green Communications, focusing on issue management and community outreach. Richardson holds a Bachelor of Science in Journalism, an MBA, and an MPA from West Virginia University.