What If Media Group
Josh Gillon is the CEO of What If Media Group. Josh has over 20 years of experience in the media and entertainment industry.
Josh Gillon started their career as an Associate at Seward & Kissel LLP, where they worked in securities law and mergers & acquisitions. Josh then moved on to Kronish Lieb Weiner & Hellman, where they continued to work in securities law and mergers & acquisitions.
In January 2000, Josh Gillon joined Traffix, Inc. as EVP. Josh was with the company for five years before moving on to What If Holdings, LLC and The Great American Photo Contest, LLC, where they served as Owner and CEO for seven years.
Josh Gillon has been with What If Media Group since January 2012. Josh was promoted to CEO in January 2016.
Josh Gillon received their JD from Georgetown University Law Center and their BA from the University of Florida.
Some direct reports include John Pershing - CTO, John Cuccinello - CFO, and Holden Collick - EVP, Operations - Site.
What If Media Group
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Formed through the merger of the media and ad-serving experts at What If Holdings and the messaging and data gurus at All-Inbox in 2019, our technology, platform, and extensive proprietary media assets make us one of the only performance marketing platforms that enable customers to take multiple “bites of the apple” across multiple channels in order to drive consumer acquisition. In other words, we get your offers in front of valuable potential new consumers where they are and get them to take your desired actions. Whether they’re surfing the web, checking their phones, or perusing their inboxes, we’re uniquely able to meet them at their precise moment of need. The combination of our customer-obsessed approach (our customer retention rate is 95%), deep investment in technological innovation (check out our industry-first AI platform, "ARIA"), and our ability to utilize multiple marketing channels on your behalf, means that when you work with What If Media Group, you’re working with a partner who’s uniquely qualified to achieve your strategic business outcomes. Our reputation has led us to become one of Crain’s NY Fast 50 for the past three consecutive years, and featured on the Inc 5000 list of the fastest-growing private companies in America for four consecutive years (one of only 7% of companies to accomplish this feat since the inception of the award).