Tiia Sammallahti

Tiia Sammallahti has a diverse work experience spanning over several industries. Tiia has worked as a Founder/CEO at whatimpact.com, a social value marketplace that helps companies maximize the impact of their social value activities. Tiia has also served as a Group Leader at DrivenWoman, a network that supports women in achieving their goals and creating positive habits. Additionally, Tiia has experience as a Founder at Truly Gifting Ltd, a start-up focusing on gifting second-hand goods. Tiia has also pursued a Full-time MBA at the University of Surrey, where they studied hospitality, retail, and sustainability issues. Prior to this, they worked as a Property Development Director at GSP Group Oy, where they specialized in hospitality and retail projects. Tiia has also served as a Non-executive member of the Board at Helsingin Leijona Oy/Torikorttelit, a property development company owned by Helsinki City. Tiia has worked as a Marketing, Hospitality & Retail Consultant/Author as a freelancer and as a Marketing Communication Director/Partner at Palace Kämp Group. Tiia has also worked as a Managing Director at Umami Oy, specializing in communication and marketing consultation for the food and hospitality industry. Lastly, Tiia has worked as a Project Manager at Momentum Helsinki, where they were responsible for planning and implementing strategic marketing actions for various food brands.

Tiia Sammallahti completed their Bachelor of Science degree in Food Economics with a major in Hotel, Restaurant, and Travel at the University of Helsinki from 1992 to 1999. Tiia then pursued a Master of Business Administration (M.B.A.) at the University of Surrey from 2014 to 2015.