Kerenza Swift

Kerenza Swift is a seasoned professional in customer relationship management and content development, currently serving as Senior CRM Manager - Engagement at Which? since May 2024, where the role involves enhancing member retention and driving revenue growth through strategic CRM communication. Prior to this, Kerenza held various positions at Which?, including CRM Manager, Member Engagement Manager, and Senior Content Editor, demonstrating a robust track record of developing insight-driven strategies that significantly improved member engagement and retention. Kerenza's earlier experience includes roles such as Managing Editor at Jacqui Small LLP and Editor at Octopus Publishing Group, with a foundational career in editorial roles at HarperCollins Publishers. Kerenza holds a Level 6 Diploma in Professional Marketing from the Institute of Data and Marketing and various training in management and digital strategy.