Whimsy and Row
Dena Simpson has extensive experience in operations and e-commerce management, working with companies like RESA and Whimsy and Row. Dena has a strong track record of driving revenue growth, overseeing website optimization, and coordinating successful PR plans. With a background in fashion merchandising, Dena is skilled at managing all aspects of e-commerce, from product launches to web analytics. Dena also played a key role in the launch of Whimsy and Row's Flagship store in Los Angeles.
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Whimsy and Row
Whimsy and Row is a lifestyle fashion brand that provides women's apparel. They have their own manufacturing unit. Whimsy and Row sell clothes through online and offline stores. It sells women's clothing, women's accessories, and home goods. Whimsy and Row choose low impact fabrics like organic cotton, linen, tencel, cupro, silk, anddeadstock or upcycled fabric.