Erik Friemuth

CEO, Premier Inn Germany at Whitbread

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Whitbread

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Whitbread plc is a British multinational hotel and restaurant company headquartered in Houghton Regis, England. The business was founded as a brewery in 1742, and had become the largest brewery in the world by the 1780s. Its largest division is currently Premier Inn, which is the largest hotel brand in the UK with over 785 hotels and 72,000 rooms. Until January 2019 it owned Costa Coffee but sold it to The Coca-Cola Company. Whitbread's brands include the restaurant chains Beefeater, Brewers Fayre and Table Table