White Cap
Michael Greto is an experienced professional in event management and brand activation. Currently serving as the Head of Events & Operations at White Cap since August 2021, Michael Greto is also the Founder and Managing Director of The Chatt Hills Company, which specializes in event architecture and experience design. Previous roles include Senior Director of Corporate Event Management at Equifax and Senior Consultant positions at Brand Culture Company, LLC, and Brilliant. Michael Greto has extensive experience in strategic events, having held leadership positions at Sentry, Ciena, and The Coca-Cola Company, where responsibilities included overseeing significant sponsorship hospitality events and managing relationships within the sports and entertainment sectors. Michael Greto began their career in sales and operations, working with the Georgia World Congress Center Authority and has a Bachelor's degree in Business from The University of Alabama.
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White Cap
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White Cap is a one-stop-shop providing concrete accessories and chemicals, tools and equipment, building materials and fasteners, erosion and waterproofing and safety products to professional contractors. From hard-to-find products to technical expertise to jobsite training, White Cap supports professional contractors in non-residential, residential and infrastructure end markets with everything they need to keep their projects moving on time, on budget, and as safely as possible. As the leading North American distributor for professional contractors, White Cap is comprised of multiple brands in the U.S., including Ram Tool, and the Brafasco, Brock White and NCA brands in Canada. White Cap operates more than 450 branches across North America with more than 9,000 employees supporting approximately 200,000 customers. For more information, visit about.whitecap.com.