Colin Atkinson

WhiteWater leads the attractions industry because we live by some clear principles; we hold the highest standards of safety, sustainability, and entertainment value in all we do. The result has helped us grow from operating our own water park in 1980 to supplying the world’s leading entertainment and hospitality brands with products and services they can count on, because we understand the importance of lasting quality and reliability on the bottom line. We also appreciate the value of being local—our six regional offices mean we are available in your time zone and understand your local culture, which allows us to provide the advice and quality of service that our reputation for excellence is based upon. It is these strong and trusting relationships with employees, suppliers, and customers alike that create the strength of our brand. We believe that integrity in business means creating a transparent relationship amongst all parties and delivering on our promises. We’ve learned a lot about what makes a venue successful over the last 40 years with over 5,000 aquatic entertainment projects completed around the world. We don’t begin by designing a venue, we start by thinking about what guests come to experience. That is what delivers a solid ROI. We know that there is more to the science of entertainment just excellent engineering; we understand the value of emotion and that is where the magic lies. We innovate relentlessly to meet your guests’ ever evolving expectations because we are as invested in their safety, engagement, and overall satisfaction as you are. At WhiteWater, we don’t just sell attractions; we partner with our customers to deliver world-class experiences not found anywhere else. We’re here to create places where fun thrives.