WHSmith
Matt Greensmith is an experienced marketing professional with a strong background in promotions and brand management. Currently serving as a Senior Marketing Manager at WHSmith since September 2015, Matt has held multiple roles within the company, progressing from Promotions Executive to Senior Promotions Executive, and Marketing Manager. Prior experience includes a position as Student Brand Manager at Teach First, where a marketing plan was developed to enhance charity awareness on campus, and a brief role as Brand Ambassador for Superdry, executing a marketing strategy for a specific event. Early career experience at Salesladder involved B2B marketing across various channels. Matt's academic credentials include a degree from the University of Newcastle-upon-Tyne, further education from The Institute of Direct and Digital Marketing, and a secondary education from Boston Grammar School.
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WHSmith
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The company was formed by Henry Walton Smith and his wife Anna in 1792 as a news vendor in London.