Whyte and Mackay Limited
Caroline Bal is a seasoned communications and content management professional with extensive experience across various industries. Currently serving as Content Manager at NatWest Group since November 2021, and Global Senior Communications Manager at Whyte & Mackay since January 2021, Caroline has a strong background in delivering digital and content marketing solutions for financial services. Previous roles include Senior Manager at Editions Financial, Head of Momentum at Momentum, Mccann Worldgroup, and various positions at esteemed advertising firms such as Young & Rubicam and Ogilvy & Mather. With a Bachelor's degree in Integrated Strategic Communication from the University of Kentucky, Caroline possesses a proven track record in leading teams, developing marketing strategies, and achieving campaign KPIs.
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Whyte and Mackay Limited
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Since 1844, Whyte & Mackay Ltd’s roots have been firmly planted in Scotland. Today we continue to grow our portfolio of quality drinks.