Keith Poskitt

Keith Poskitt is a seasoned professional in the beverage industry with extensive experience in trade marketing and sales management. Currently serving as the Associate Trade Marketing Manager for Whyte & Mackay in North America, Keith collaborates with leadership and marketing teams to strategize sales and marketing plans for a premium Single Malt Scotch Whisky portfolio. Previous roles include Territory Manager at FitVine Wine, where Keith successfully expanded the wine portfolio across multiple states, and Area Manager at Integrated Beverage Group, focusing on national brand growth. A significant tenure at Allied Beverage Group included various managerial positions, overseeing supplier strategies and sales programs. Keith began a career at Coca-Cola Enterprises, where foundational skills in brand development and account management were cultivated. Educational credentials include a Bachelor of Science in Business Management from Saint Francis University and certifications from the Wine & Spirit Education Trust.