Whyte and Mackay Limited
Ludo Ducrocq is an experienced leader in the spirits industry, currently serving as the Global Head of Ambassadors & Brand Homes at Whyte & Mackay since May 2022, where responsibilities include strategic leadership of Brand Homes and management of a team exceeding 20 individuals. Ludo serves as a consultant on the Board of Education for the European Bartender School, contributing whisk(e)y expertise and updating educational materials for thousands of students annually. Previous roles include Director of Education & Advocacy at The Glenmorangie Company and Academic Lead Developer at the University of the Highlands and Islands, focusing on whisky course development. Ludo's extensive background also features a long tenure at William Grant & Sons, where leadership encompassed the global Brand Ambassador programme and multiple brand advocacy roles. Educational qualifications include a Mini MBA in Marketing and a Bachelor of Arts degree in English Language and Literature from the University of Glasgow and the University of Lille, respectively.
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Whyte and Mackay Limited
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Since 1844, Whyte & Mackay Ltd’s roots have been firmly planted in Scotland. Today we continue to grow our portfolio of quality drinks.