Mike McGrail

Mike McGrail is an experienced digital marketing professional specializing in the whisky and spirits industry. Currently serving as the Global Digital Marketing Controller for The Dalmore at Whyte & Mackay since April 2022, Mike has a history of driving successful digital marketing strategies across various brands within the Whyte & Mackay portfolio. Previous roles include Digital Marketing Controller and NPD Project Manager, as well as producing The Drinks Noise Podcast, which focuses on spirits marketing. With a strong background in content marketing, social media strategy, and project management developed through positions at several companies, including Velocity Digital and Wemyss Family Spirits, Mike holds a degree in Marketing with Entrepreneurship from Edinburgh Napier University and has pursued further education in the wine and spirits field.