Women In Bio - Engage. Educate. Empower.
Florencia R. serves as the Senior Communications and Marketing Manager at Women In Bio, where strategic content campaigns have led to a 10% growth in social media followers and a 20% increase in website traffic. As Co-Founder and Director of Marketing and Donor Experience at The Stroke Foundation, Florencia R. has successfully implemented fundraising programs that achieved a 15% YOY revenue increase. Previous roles include Brand and Digital Strategist at Upwork, Digital Sales Manager at CMI/AMCO, and Project Manager at GAFA, focusing on enhancing user engagement and optimizing digital marketing strategies. Florencia R.'s earlier experience includes impactful positions at beyondblue and the National Breast Cancer Foundation, demonstrating expertise in fundraising and brand visibility. Educational credentials include an MBA from the University of Houston and advanced degrees in Political Science and Business Administration from the University of Texas at San Antonio.
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Women In Bio - Engage. Educate. Empower.
Women In Bio is an organization of professionals committed to promoting careers, leadership, and entrepreneurship of women in the life sciences. We aim to help women achieve the highest levels of leadership, influence and decision-making that they desire. Our primary focus is to provide women-to-women mentorship and leadership support through all stages of career development from bench to boardroom from academia to industry from first job to last from idea to entrepreneur Our members reflect the increasing spread of the life sciences. We belong to biotech and pharma companies, universities and institutes, law and accounting firms, marketing and PR firms, CROs and CMOs. Many of our members are entrepreneurs, and a focus on entrepreneurship has remained core to the mission of WIB since its foundation in 2002.