Crystal Greenhouse

Crystal Greenhouse is an accomplished digital marketing analytics professional with extensive experience in conversion optimization and eCommerce strategies. Currently serving as the Director of Digital Marketing Analytics & Conversion Optimization at Wiley, Crystal leads the Analytics, Conversion & Testing team to enhance web analytics data collection and reporting capabilities, driving improvements in digital customer insights and marketing effectiveness. Previous roles include Director of Marketing Analytics at CNBC, Sr. Manager of Audience Insights & Segmentation at Sony DADC, and Associate Director of Audience Development at Hearst Magazines. Crystal's expertise encompasses managing customer segmentation, developing eCommerce strategies, and establishing a data-driven marketing culture. Educational qualifications include a Graduate Award of Achievement in Web Analytics from The University of British Columbia and a Master of Business in E-Business from the University of South Australia.