Tricia Weinhold

Tricia Weinhold is an accomplished marketing professional currently serving as the Senior Brand Manager for The Five Behaviors and The Leadership Challenge at Wiley since August 2019. Tricia also owns Tricia Weinhold Photography, providing lifestyle photography services since July 2019. Previously, Tricia was the Director of Marketing Communications at HALO® Innovations, Inc., leading marketing strategies to enhance brand awareness and growth from October 2009 to August 2019. Early career experiences include roles in various marketing capacities at the Junior League of Saint Paul, Travel Leaders Franchise Group, Naterra Land, and The Toro Company, with a strong focus on digital marketing, communications, and brand strategy. Tricia holds a Bachelor of Arts in Marketing Management and Economics from the University of St. Thomas and has completed several digital marketing certifications at Kellogg Executive Education.