Lucas Barbosa

Lucas Barbosa is an experienced performance marketing analyst currently working at Wine.com.br as a Senior Performance Marketing Analyst since August 2022. In this role, Lucas oversees the operational and strategic management of digital advertising campaigns across various platforms including Facebook Ads, Google Ads, and LinkedIn Ads, while also focusing on budget management and campaign control related to app development and engagement. Prior experience includes positions at Platt by Timenow and De Martin Construtora, where Lucas developed strategic LinkedIn and Facebook ad campaigns, respectively. Lucas began a career in technology as an IT support analyst at Phooto, specializing in e-commerce solutions. Educational background includes incomplete higher education in Information Systems and a technical degree in Computer Networks, as well as specialized training in Facebook Ads.