Wired
Nathan May is the current Audience Development Manager at Wired. Prior to their current position, they worked as a Growth Editor at The Times from June 2018 to November 2021. In their role at The Times, Nathan was responsible for combining digital storytelling expertise, audience data and industry best practice to define the Times and Sunday Times growth strategy for social media, newsletters and push notifications. Under Nathan's leadership, traffic from branded social media activity grew by 51%. Additionally, the newsletters they oversaw averaged a >55% open rate, leading the way across NewsCorp and industry-wide. Finally, the push notification strategy they implemented delivered a 10pp decrease in 6-month churn rate (Mar–Jun 2020).
In 2020, Nathan expanded the role of growth editor to produce the well-received frequency report, outlining a plan for crucial digital development in order to nurture reading habit.
Nathan May received their BA in English Literature from the University of Leeds. Nathan then went on to study communication and media studies at Haberdashers' Adams.
Some of their coworkers include Laura Fillbach - Associate Manager, Audience Development. Nathan May reports to Tania González, Global Director of Audience Development.
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Wired
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Wired is where tomorrow is realized. It is the essential source of information and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. The breakthroughs and innovations that we uncover lead to new ways of thinking, new connections, and new industries. WIRED reaches more than 30 million people each month through WIRED.com, our digital edition, the magazine, social media, and live events.