Wit & Whittle, LLC is a boutique advisory firm meeting the unique needs of business leaders in the retail and consumer space.  We provide insights, coaching and consulting to help leaders reach the next level of results.

At Wit & Whittle, we believe that old solutions are insufficient in addressing today's changing consumer environment.  There is dire need for accessible and thoughtful resources to rise to the newest challenges.  But how? Adding head count for a short term or urgent needs isn't always right - nor is hiring a top tier consultancy.  What's needed is someone who can bring immediate relief with relevant perspective and resources.  

Wit & Whittle was created in 2019 by Elizabeth Geri to address this need - to provide the insights and access she wished her teams had.  Elizabeth is a retail executive turned entrepreneur with over 20 years experience in the consumer space as both a consultant and an internal leader.  She's worked domestically and globally with some of the world's biggest brands including Amazon.com, Gap Inc. (Gap, Old Navy, Banana Republic, Athleta & Intermix), Sur La Table and Booz & Company. 

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