Witailer, a Retex brand
Alessia Polini is a seasoned digital advertising professional currently serving as the Digital Advertising Lead at Witailer since May 2021, where responsibilities include devising and implementing effective advertising strategies on and off Amazon, managing the advertising budgets for over 18 clients, and optimizing campaign performance to enhance client outcomes. Prior to their role at Witailer, Alessia worked as a Digital Marketing Consultant at APR S.r.l., focusing on market analysis and brand image renewal, and has gained experience as a Digital Marketing Intern at Men at Code. Alessia's academic background includes a Master of Science in Marketing Management from Università Bocconi and a Bachelor of Business Administration from both Università Bocconi and San Diego State University. Participation in organizations such as Rotaract and WiB highlights a commitment to community engagement and women's empowerment initiatives.
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Witailer, a Retex brand
Born in 2017 as one of the first innovative digital startups focused on Amazon and Marketplace in Europe. Over the past 7 years, we have worked with great brands, contributing to the launch of approx 5.000.000 products, and generating a turnover of more than 1 billion euros worldwide. Since 2022, as a Retex brand, we empower companies to seize the opportunities offered by digital retail every day thanks to a perfect mix of experience and technology, spanning from Retail Media and Digital Content to Data & Analytics solutions. Today, we are a growing team with offices in Italy and Spain, supporting over 100 brands across the EU and US, UAE, Australia and Japan. We are an official member of the Amazon Global Selling Solution Provider Network and Amazon Ads Advanced Partner.