Witailer, a Retex brand
Erika Fascendini is a seasoned professional in content and media, currently serving as Content Lead and Content Specialist at Witailer since February 2021. Previous experience includes roles as Editorial Assistant at ViacomCBS, where responsibilities involved managing programming contracts and creating promotional materials, and various positions within IES Abroad, including Cultural Mediator, where coordination of student services and activities in Milan was key. Additional experience includes strategic marketing internships at Gruppo Mediaset and CeRTA, focusing on audience analysis and industry research. Erika completed a Master’s degree in television management, development, and communication from Università Cattolica del Sacro Cuore and possesses certifications in digital and social media marketing as well as SEO.
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Witailer, a Retex brand
Born in 2017 as one of the first innovative digital startups focused on Amazon and Marketplace in Europe. Over the past 7 years, we have worked with great brands, contributing to the launch of approx 5.000.000 products, and generating a turnover of more than 1 billion euros worldwide. Since 2022, as a Retex brand, we empower companies to seize the opportunities offered by digital retail every day thanks to a perfect mix of experience and technology, spanning from Retail Media and Digital Content to Data & Analytics solutions. Today, we are a growing team with offices in Italy and Spain, supporting over 100 brands across the EU and US, UAE, Australia and Japan. We are an official member of the Amazon Global Selling Solution Provider Network and Amazon Ads Advanced Partner.