Witailer, a Retex brand
Roberto Freato serves as the Chief Technology Officer at Retex, where a strong focus on integrating artificial intelligence into operations enhances efficiency and profitability. Freato also holds the position of Chief Technology Officer at Witailer, a company co-founded by former Amazon Italy executives, now part of the Retex Group. As an equity partner in ReStore, Freato is invested in its growth and market consolidation in the eCommerce sector. Freato's extensive experience includes roles at Microsoft as a Most Valuable Professional for Azure and contributions to various educational and publishing efforts as a technical author and trainer. A co-founder of DotNetLombardia, Freato has been active in organizing technology-related events since 2010. Educational credentials include a Master's and Bachelor's degree in IT Engineering from Politecnico di Milano.
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Witailer, a Retex brand
Born in 2017 as one of the first innovative digital startups focused on Amazon and Marketplace in Europe. Over the past 7 years, we have worked with great brands, contributing to the launch of approx 5.000.000 products, and generating a turnover of more than 1 billion euros worldwide. Since 2022, as a Retex brand, we empower companies to seize the opportunities offered by digital retail every day thanks to a perfect mix of experience and technology, spanning from Retail Media and Digital Content to Data & Analytics solutions. Today, we are a growing team with offices in Italy and Spain, supporting over 100 brands across the EU and US, UAE, Australia and Japan. We are an official member of the Amazon Global Selling Solution Provider Network and Amazon Ads Advanced Partner.